Ernest Semerda

Ernest Semerda -



I am an Aussie Software Engineering with passion for Mobile product development, a thirst for GTD productivity and experience developing and leading multicultural & virtual teams from enterprise to startups. I am a Green Card holder based in Silicon Valley since 2009.

In 2012, I cofounded a venture-backed Medlert disrupting how medical services and hospitals schedule transports and communicate (be gone thy faxes).

Before that, I ran the International Engineering team at Coupons Inc. (Quotient Technology Inc. (NYSE: QUOT)) in Mountain View (CA) from Startup to a $2B IPO. Coupons Inc. also acquired Couponstar Ltd. where I served as the CTO (founding team).


Pre 2009, I worked for AMP Pty Ltd, Australia's largest financial services company wearing many hats from Development to Corporate Architecture.

Whilst at University completing B. Computer Science, I cofounded, a boutique digital development house responsible for Australia's early corporate Analytics SaaS product (before GA existed).

Contact me if you want to chat.

My Latest blog posts

Y Combinator’s Startup School 2016 — the recap, highlights & lessons
September 23, 2016, The Road to Silicon Valley

Altered States: The Art of Floatation as a Company Benefit
September 11, 2016, The Road to Silicon Valley

Progress === Happiness - Thank You Tony Robbins!
August 28, 2016, The Road to Silicon Valley

Give $100 of value for $10 in return
August 2, 2016, The Road to Silicon Valley

Term Sheet Economics & Control: A Blueprint for your future relationship with your Investor
April 17, 2016, The Road to Silicon Valley

The Players in Raising Capital
March 21, 2016, The Road to Silicon Valley

Reporting Bug(s)
March 17, 2016, GSDfaster Blog

Secrets of a childhood Strider Balance Bike. A great reminder for us all Why Less is More.
March 11, 2016, The Road to Silicon Valley

Getting Started with GSDfaster
March 6, 2016, GSDfaster Blog

SPIN Selling: Extra Tools for Entrepreneurship
February 28, 2016, The Road to Silicon Valley

Notes Priority: What to do Next
February 17, 2016, GSDfaster Blog

Thank You loyal Customers! Customer Testimonials
February 14, 2016, GSDfaster Blog

10 Days to Faster Reading: How I went from 300 wpm to 480 wpm
January 31, 2016, The Road to Silicon Valley

GSDfaster vs GTDfaster – what is the difference?
January 26, 2016, GSDfaster Blog

Other Activities

Founded The Road to Silicon Valley

One Aussie's Journey across the globe to Silicon Valley.

I started it back in 2010 after arriving in Silicon Valley from Sydney (Australia) as a way to give back and help others in similar position.


I built a 500HP 2L turbo race car

The build up of a 500HP 200sx

My toy project that went out of control in the need for speed and more power. Building a race car is like building technology products.

Founded GSDfaster app

GSDfaster app - GTD, ToDo Lists & Pomodoro timer

GSDfaster is a productivity app I built with love. GSDfaster empowers you to offload your ideas and stuff into a trusted source.
Available on iPhone, iPad & Watch. Also check out my GTD Knowledge Center

Contributor to Sensory Lifestyle

Sensory Lifestyle - Helping your child start on the right foot

A website started by my wife using her Occupational Therapy experience working with kids in Australia and Silicon Valley. A must for any parent/s raising kids. Website:


My experiments into editing clips into fun snippets.