Ernest Semerda

Ernest Semerda -

G'Day! I am an Aussie Green Card holder / Software Engineer / GTD guy living in the heart of Silicon Valley since 2009.

In 2012, I cofounded a venture-backed Medlert disrupting how medical services and hospitals schedule transports and communicate (be gone thy faxes).

Before that, I ran the International Engineering team at Coupons Inc. (Quotient Technology Inc. (NYSE: QUOT)) in Mountain View (CA) from Startup to IPO. Coupons Inc. also acquired Couponstar Ltd. where I was the CTO (founding team).

Pre 2009, I worked for AMP Pty Ltd, Australia's largest financial services company wearing many hats from Development to Corporate Architecture. While at University completing B. Computer Science, I cofounded, a boutique digital development house responsible for Australia's early corporate Analytics SaaS suite (before GA existed).

Contact me if you want to chat.

My Latest blog posts

Term Sheet Economics & Control: A Blueprint for your future relationship with your Investor
April 17, 2016, The Road to Silicon Valley

The Players in Raising Capital
March 21, 2016, The Road to Silicon Valley

Reporting Bug(s)
March 17, 2016, GSDfaster Blog

Secrets of a childhood Strider Balance Bike. A great reminder for us all Why Less is More.
March 11, 2016, The Road to Silicon Valley

Getting Started with GSDfaster
March 6, 2016, GSDfaster Blog

SPIN Selling: Extra Tools for Entrepreneurship
February 28, 2016, The Road to Silicon Valley

Notes Priority: What to do Next
February 17, 2016, GSDfaster Blog

Thank You loyal Customers! Customer Testimonials
February 14, 2016, GSDfaster Blog

10 Days to Faster Reading: How I went from 300 wpm to 480 wpm
January 31, 2016, The Road to Silicon Valley

GSDfaster vs GTDfaster – what is the difference?
January 26, 2016, GSDfaster Blog

Other Activities

Founder of The Road to Silicon Valley

One Aussie's Journey across the globe to Silicon Valley.

Started back in 2010, The Road to Silicon Valley documents my journey from Sydney (Australia) to Silcon Valley. I also blog productivity hacks and tips on

I built a 500HP race car

The build up of a 500HP 200sx

A toy project that went out of control in the need for speed and more power. Building a race car is like building technology products.

Founder of GSDfaster app

GSDfaster app - GTD, ToDo Lists & Pomodoro timer

GSDfaster is a productivity app I built with love. GSDfaster empowers you to offload your ideas and stuff into a trusted source. Available on iPhone, iPad and Watch.

Contributor to Sensory Lifestyle

Sensory Lifestyle - Helping your child start on the right foot

A website started by my wife based on her years of Occupational Therapy experience working with kids in Australia and Silicon Valley. A must for any parent raising kids. Website: